My CV

SUSAN OLDER

susanolder@mac.com
susan@susanolder.com

Founding Editor, USA Today
Managing Editor, Gannett New Media Group
Founding Editor, Inter@ctive Week (Ziff Davis publication)
Editor-in-Chief, United Press International (UPI)
Executive Editor, Globalvision News Network
Founder & Leader, Displaced Journalists
Owner & Sole Proprietor, Real World Media
Specialist and Trainer, Apple, Tysons Corner, Virginia

My Blogs:

TechNewTopia
RealWorldMedia
OLDERsays

I am a web strategy consultant and an independent editor, writer and columnist. I cover domestic and global politics, media, culture, health and technology. As an editor, I delight in spinning words into gold. My columns have been published on the Wall Street Journal’s All Things Digital site as well as the HuffingtonPost. I have had a successful career in print journalism and am known as a pioneer in new media. I am a team player with a passion for making things happen. I have maintained my technology skills by working for Apple Retail as a leading sales associate and customer trainer. I am also known as a pioneer in the online news and information business.

CAREER CHRONOLOGY

Founder & Principal, Displaced Journalists, 2010-present

Launched a website and social media support group to empower sidelined journalists as they set out to reinvent their careers in an atmosphere of digital disruption. I have helped them learn new digital skills, brush up on freelance strategies, gain access to entrepreneurial skills and funding, and find the best fellowships and seminars, which provide networks as well as new skills.

Owner & Sole Proprietor, Real World Media, Washington, D.C., 2000-present

My consulting and freelance operation specializes in producing top-notch content in the publishing arena and communications strategies that position a business or organization on the cutting edge in its marketplace and on track to accomplishing its mission and maximizing its brand. Clients have included strategy+business magazine, BrandOne, The Magazine Group, The Motley Fool, The Highlands Forum, RAND Corporation, Greenstar Foundation, Synthesis Partners LLC, Breastcancer.org, integrative medicine start-up BrainyBrawn, USA101.com, USAShoppingNews.com, USEducators.com, INN World Report, and Partnership Central, and, most recently, the ongoing development of the literary site Litseek.

Consultant, Booz Allen Hamilton, McLean, Virginia, 2005-present

Ghostwriting of magazine articles, preparation of white papers, editing of proposals.

Professional Advisor to “The Truth Left Behind: Inside the Kidnapping and Murder of Daniel Pearl,” The Pearl Project, 2009-2011

Graduate, Bottom Line News: Creating Sustainable Journalism Startups, The Poynter Institute, July, 2010

Fellow, Knight Digital Media Center Multimedia Workshop, UC-Berkeley Graduate School of Journalism, May 2010

Specialist and Creative, Apple Inc., McLean, Virginia, 2007-2009

Ventured into the retail world with Apple to keep my technology skills sharp. I successfully applied my ability to discern and serve the needs of news consumers to Apple’s consumer and business customer base. I was a top sales performer and served as a contributing specialist for the One-to-One customer training program I served on three teams: Business, Staff Mentoring and Personal Shopping.

Co-author, The Information Revolution in the Middle East and North Africa,” RAND Corporation, 2003

Executive Editor, Globalvision News Network, New York, 2001-2002

Chief content director for new venture designed to form partnerships with indigenous content providers around the world. Worked with marketing and sales executives to form a network of 200-plus media partners to supplement Western media coverage of significant social, economic, political, health, financial and environmental events and trends on a global scale. Designed and directed outsourcing of website design. Launched a real-time website showcasing staff and partners’ coverage and commentary in the wake of the 9/11 attacks on the United States.

Editor-in-Chief, United Press International, Washington, DC, 1997-2000

Chief content executive for UPI’s worldwide operations. Architect of plans to reshape the century-old news wire organization’s core product into new market-driven, Web-based revenue streams. Raised standards and motivated staff to produce quality content. Reorganized news gathering and customer service response system. Positioned the company to become a formidable player in the digital environment, then departed when it was sold to the Unification Church.

New Media Director, Copley Los Angeles Newspapers, Torrance, California, 1997

Built website and online operation for three Copley properties in the highly competitive LA market.

Managing Editor/New Ventures, Nando.net, Raleigh, North Carolina, 1996

Conceived and produced an online entertainment magazine — and drafted plans for a range of interactive information products.

Founding Editor, Inter@ctive Week, Garden City, NY, 1994-1995

Creative strategist, co-designer, editor and production manager of the first business newsmagazine to cover the emerging interactive marketplace as the Web was born. Inter@ctive Week was later merged with other Ziff Davis properties to become eWeek magazine.

Managing Editor, Gannett New Media Group, Gannett Co. Inc., Arlington, Virginia, 1992-1994

First director of editorial operations for Gannett’s new media division. Drew upon company-wide resources to create its first multimedia product, a current events CD-ROM. Laid groundwork for the USA Today website.

Founding Editor, USA Today, Gannett Co. Inc., Arlington, Virginia, 1982-1992

Ground-floor strategist in the development of the nation’s first consumer-focused and strongly branded national daily newspaper. Participated in crafting an innovative writing style and a user-friendly format that transformed the “look and feel” of most other newspapers and foreshadowed the concise and structured Internet sites we now accept as the norm. Trained dozens (and dozens) of editors and reporters, including new hires and journalists on loan from other Gannett newspapers, in USA Today’s unique style of writing and presenting news and information.

POSITIONS HELD DURING 10 YEARS AT USA TODAY:

  • Photo & Graphics Coordinator/LIFE section, 1991-1992
  • Page 1 Editor, LIFE section, 1989-1991
  • Health & Behavior Editor, LIFE section, 1987- 1989
  • Assistant National Editor, NEWS section, 1985-1987
  • Newsmakers Editor, NEWS section, 1984-1985
  • Rewrite Desk, Editor and Reporter, NEWS section, 1983-1984
  • Editor and Director of New England launch, NEWS section, 1983
  • States Desk Editor, NEWS, 1982-1983

 News Editor, The Coffeyville Journal (Gannett), 1980-1982

News Editor, Canal Winchester Times, 1976-1980

 EDUCATION

M.A. in Journalism, Ohio State University, Columbus, Ohio
B.A. cum laude in Anthropology, Boston University, Boston, Massachusetts
First two years of college: Sociology major, University of Wisconsin-Madison

PROFESSIONAL OUTREACH

I have spoken on the topic of new media challenges at Columbia University and the New York Press Club. I was a moderator for a panel discussion on New Media at a conference of Women in Technology International (WITI). I have been a member of the New Media Committee of the American Society of Newspaper Editors (ASNE) and have written for the committee’s site, an article titled “Welcome to New Media: On the Internet the User Calls the Shots.

 

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